For over two decades, Mark D. built his name on precision, craftsmanship, and the warm beauty of timber. From high-end homes in Brisbane to commercial decks across Queensland, Mark was known for his exacting standards and signature timber finishes. But over the past 12 months, he found himself at a crossroads — and he’s not alone.
Real Builders, Real Shifts
Across our national builder network, we’re hearing the same story: seasoned professionals who once swore by hardwood are now rethinking everything — not because of marketing hype, but because their clients (and their bottom lines) are demanding it. This is one of those stories.
The Turning Point
It started subtly. Homeowners began asking about low-maintenance options. Developers started specifying composite decking in their project briefs. Then came the moment that forced Mark to reconsider his material of choice: two of his largest commercial clients insisted on composite for their new builds.
“When developers start requesting a product, it’s not a trend — it’s a shift,” Mark says.
Mark stared at the email from one of them, the phrase “premium composite products” glowing on the screen. Refusing them wasn’t an option. But the thought of hitching his hard-won reputation to a product he fundamentally distrusted sent a knot of apprehension through his gut.
The Timber Dilemma
Mark had always hesitated to embrace composite. Early versions earned a reputation for fading, warping, and looking overly synthetic. Plus, timber was what he knew best — from how it cut, to how it aged, to how it felt underfoot. But with every callback about a warped board or water-damaged plank, he started asking:
“Am I spending more time fixing past projects than building new ones?”
The Rise of Composite
Composite decking — especially next-gen PVC and co-extruded boards — has come a long way. Brands like Brite Decking now offer:
- BAL-29 bushfire resistance
- Double UV layers to resist fading
- P5 slip ratings for safety compliance
- Realistic colours and textures that rival timber
- Free fixing systems for hidden fasteners and cleaner installs
Mark trialled Brite Decking’s NextGen Titanium on a townhouse rooftop in East Brisbane. The install was smooth, the feedback positive, and — six months in — not a single callback.
The Payoff
Switching didn’t just reduce maintenance liability. It:
- Boosted profitability: Faster installs, no need for oiling or sealing
- Improved client satisfaction: Especially with time-poor homeowners and value-conscious developers
- Elevated his brand: Now seen as a future-forward builder delivering smarter solutions
“I used to think composite would cheapen my brand. Now I realise it’s enhancing it.”
A Smarter Way Forward
Mark still offers timber where appropriate. But composite is now a core part of his offering — especially when the brief calls for:
He’s part of a growing movement: builders who are reducing callbacks, increasing client trust, and securing a better reputation with every job.
Ready to Make the Switch?
Explore our ranges:
Or view our installation guide and request a free sample pack to see and feel the difference.
To find out more about our composite decking range and how we can support your next project, give us a call on 1300 481 664 or fill out our contact form. See why Brite Decking has been Australia’s most trusted supplier of high-quality composite decking — and the pioneers of composite innovation — since 1999.
